Whirlpool and Soda stream
Posted 14 July 2013 - 07:25 AM
From The Motley Fool 6/19/13:
SodaStream (NASDAQ: SODA ) sure doesn't seem to have any problems making new friends of late.Back in February, for instance, the at-home carbonation specialist announced a deal with Samsung integrate its products into some of the Korean conglomerate's high-end refrigerators.
Then, in March, SodaStream followed up by unveiling the latest expansions to its flavor repertoire through deals with both Ocean Spray Cranberries and healthy energy-drink maker eBoost.While those deals were all well and good, you have to admit SodaStream-enabled refrigerator sales weren't exactly the fastest way to accelerate the company's plans for ultimately penetrating at least 10% of the massive United States market.
In addition, though the new flavors will serve to make SodaStream's product that much more appealing to the masses, they weren't exactly a game-changing development.The biggest deal yetAnd that, my Foolish friends, is where kitchen appliance king Whirlpool (NYSE: WHR ) comes in.
On Monday, SodaStream and Whirlpool announced a collaborative deal to introduce a KitchenAid-branded home carbonation system to consumers during the fourth quarter this year.Of course, management from both companies extolled the virtues of the partnership, with Whirlpool CEO David Elliott suggesting consumers around the world will now be able to enjoy SodaStream's "best-in-class technology" combined with KitchenAid's "stylish design signature."However, the comments from SodaStream CEO Daniel Birnbaum highlighted just how much his company stands to gain from the deal:Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation.
We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience. [Emphasis added.]Fellow Fool Rick Munarriz already chimed in to point out the fact this looks an awful lot like the partnership Green Mountain Coffee Roasters inked a few years back to introduce Cuisinart-branded single-serve coffee brewers to the world.More specifically, Green Mountain was not only able to ride a fresh wave of consumer acceptance on the well-established Cuisinart name, but also enjoyed increased K-Cup sales -- the blades to its brewer-razors, if you will -- since then as a direct result. Sure enough, since the Green Mountain partnership was launched back in May, 2010, it has helped Green Mountain investors en route to a more than 240% gain.
Similarly, this weeks' SodaStream-Whirlpool announcement should serve to push even more potential SodaStream customers off the fence and into the paying-consumer field. Better yet, SodaStream could care less whether people use a KitchenAid or SodaStream-branded carbonation machine, so long as they continue to boost its bread-and-butter through recurring syrup and CO2 refill sales.
- mordhoova, DORDUPDARMA and kpkbecyhks like this
Posted 14 July 2013 - 09:10 AM
SodaStream, or any make your own soda, is more expensive that store bought soda.
OR I should day the individual components cost more..., syrup and the CO2, etc ..
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Posted 19 July 2013 - 08:22 AM
As soon as I can figure a way to invent "BeerStream" we'll all be rich.
- RegUS_PatOff and DurhamAppliance like this
Posted 29 July 2013 - 02:07 PM
As soon as I can figure a way to invent "BeerSyrup" we'll all be rich.
- DurhamAppliance likes this
Posted 29 July 2013 - 03:53 PM
Why is that people who work on appliances always seem to like good old barbecue and beer?
- PDuff likes this
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Posted 30 July 2013 - 10:40 AM
Ain't that the truth! After seeing customers wrestle with their high end ranges with radiant or induction burners or electronic controlled refrigerators all I want is to cook with fire outside and reach into the ice and grab my can of gusto.
- suampman likes this
Posted 30 July 2013 - 05:17 PM
Whirlpool does it again! Answering the questions that nobody is asking! This will be as popular as the Polara range
- PDuff likes this
Posted 02 August 2013 - 09:38 AM
Yeah Thirsty, the Polara! "The busy homemaker can store her prepared meal in a refrigerated oven that can be programmed to cook the meal and have it ready when the family gets home for dinner". I think that monster stuck around for one or two service pointers before falling into the abyss.
Posted 06 August 2013 - 11:08 PM
Caloric's ME range (the micowave oven inside the regular oven cavity) wasn't very popular either. It did seem like a good idea at the time, back in the 1980's, but hardly anybody bought it.
- PDuff likes this
Posted 08 August 2013 - 05:14 PM
Caloric goes way back. I remember seeing the Caloric name on this wooden box with a lid. Measured about 18" x 18". Built into the cabinet was a metal pot and the lid has a metal top built into it. A cooking implement from the '20's or '30's. Even had it's own Caloric hardbound cookbook. I still don't know how it worked. Looked more like a chamberpot than anything.
Posted 01 September 2013 - 12:45 AM
Well this isn't too far from foolish, either: GE Fridge with hot water in the door
Plus, water is purified through the only refrigeration filter tested and verified to remove 98% of five trace pharmaceuticals* from water and ice, offering added peace of mind for your family.
Edited by olyteddy, 01 September 2013 - 12:46 AM.
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Posted 02 September 2013 - 08:10 PM
Reminds me of LG's refrigerator with the television built into the door. What gimmicks are they gonna come up with next that people really don't need but gotta have?
Posted 03 September 2013 - 11:00 AM
Thanks for bringing that GE to my attention, oly. A hot water tank in the dispenser door. Well, if GE made a refrigerator that actually cooled I could see where that could be a problem.
- olyteddy likes this
Posted 03 September 2013 - 12:07 PM
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