john63 Posted August 14, 2016 Interesting. I cannot see how this helps Samsung---as the marketshare for ultra premium appliances has always been in the single digits.
Team Samurai Samurai Appliance Repair Man Posted August 14, 2016 Team Samurai The numbers tell the story: High end is the place to be for both servicers and manufacturers because of the margins. Samsung is pursuing the same strategy LG has been doing with its Signature line of luxury appliances that has no obvious connection to the LG brand: http://www.digitaltrends.com/home/signature-is-a-luxury-smart-appliance-brand-from-lg/
john63 Posted August 14, 2016 (edited) I've serviced the LG "Studio Series"---which is a competitor to the SubZero brand (at a much lower cost). I don't think I've seen a "Signature" yet. I agree this is a great opportunity for techs to earn good income (repairs). In the 90s---there was an article about auto manufacturers/profits. GMs earnings were about 4 to 5 billion dollars. Lamborghini earned about 350 million. After taxes/expenses/etc---GM had a lot of cash leftover---Lamborghini basically broke even. Servicing LGs and Samungs is similar to working on BMW/Mercedes/Audi/Jaguar. Servicing Dacor/SubZero/Wolf/DCS is more in line with Lamborghini level products---and therefore a small market segment. During the 1980s---General Motors owned Lotus for about 3 years. Not much changed in the bottom line for either company---then GM unloaded Lotus. For awhile---Lotus engineers were tickled pink about their R&D budget becoming awash in revenue---but beyond that---it didn't change the market picture much. Edited August 14, 2016 by john63
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